A|X Armani Exchange; launched in 1991 by the major boss himself Giorgio Armani to target the new generation of fast-fashion consumers. (Aka, us)

Lensed by Harris Kyprianou

Laid back, modern with a classic touch of Armani, unexpected, youthful yet sophisticated, refreshing, undone, urban and versatile (I could go on for ages), Armani Exchange represents the new generation with a different perspective.

‘The slouchy unselfconscious elegance.’

A complete lifestyle modern wardrobe with a versatile range of urban clothing and accessories brings the right amount of coolness to your everyday life – just like the Armani Exchange Bluetooth A/X Headphones.

With a built in microphone, call functions, mute button and playback controls, the A|X rechargeable headphones with Bluetooth technology is basically all you need to survive days you can’t stand the hustle. Once the headphones are on, I’m on a Drake or a Kanye video clip owing the streets.

Bonus fact: They are the most stylish headphones you could ever own. –Bible.-

Armani Exchange celebrates the opening of their new store in Cyprus, this time in Limassol, this Thursday from 7pm, at 359, 28th October Street. AXCHANGE event is powered by Cal Creative Communications. And you know, if it’s a Cal event, it is one not to miss.

See you there! Now off to zone out using my A|X headphones!

Much Love,


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